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The Switch to Sustainable in Companies
November 20, 2009 Written By: Naked Binder Admin Now even the most unlikely companies are switching to a more carbon neutral stance. Looking at the Newsweek top 500 Green Corporations lists reveals companies in high tech (though admittedly most of their manufacturing is done out of country), Starbucks, Staples and McDonalds all are working to Green their operations. Treehugger offers up 5 CEOs from unlikely places who have turned around to become environmentally concerned. This list includes Rupert Murdoch, media Mogul of whom Treehugger said 'most of his news outlets are notorious for being vocally skeptical about climate change. And that’s putting it lightly.' He is trying to make News Corp. carbon neutral by 2010. What does all this mean in the great scheme of things? A lot. While some percentage of this 'greening' is lip service, the movement toward a greener manufacturing and business base is not just in words. So why the push? The bottom line. In the end, it makes sense to curb use of fossil fuels that are rapidly becoming more expensive, virgin wood which is harder and harder to find and to end spewing toxins into the environment (in part due to litigation and government regulation). I don't want to suggest that the leaders of these companies are not genuinely concerned for the environment. I do want to suggest that it would be hard to convince a Board of Directors to spend money on measures that would not help the bottom line. Greening, whether using less, eliminating waste, changing operations or buying recycled products saves money. If you don't believe us, ask Sir Richard Branson or Rupert Murdoch or Hewlett Packard.
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